The Impact of a TikTok Ban: A Deep Dive into Freedom, Economics, and Innovation

In the digital age, social media platforms have become more than just tools for communication – they are pillars of modern society, shaping how we express ourselves, interact with others, and even make a living. TikTok, a relatively new player in the social media landscape, has quickly risen to prominence, capturing the hearts and minds of millions with its short-form videos and creative challenges.

However, TikTok's rapid ascent has not been without controversy. In 2020, the app faced a potential ban in the United States due to concerns over data privacy and national security. While the ban was ultimately not enforced, the debate surrounding it raised important questions about the role of social media in our lives and the potential consequences of restricting access to these platforms. 

More recently, on March 13th, the House voted overwhelmingly to approve a bipartisan bill that would require ByteDance, the parent company of TikTok, to sell the social media app or face a ban on all U.S. devices. The vote was 352-65.

However, the legislation's fate and timeline is unclear in the Senate. Numerous lawmakers have suggested the Senate should hold hearings on the legislation before moving forward.

For creators and consumers, at the heart of the TikTok ban debate is the issue of freedom of expression. Social media platforms like TikTok provide a space for people to share their thoughts, ideas, and creativity with a global audience. Banning TikTok would not only silence millions of voices but also limit the diversity of ideas and perspectives that enrich our online discourse.

From an economic perspective, a TikTok ban could have far-reaching implications. The app has become a significant source of income for many American creators, American influencers, and American businesses, providing a platform for them to showcase their products and services to a wide audience. Banning TikTok would not only disrupt these livelihoods but also have a ripple effect on the economy as a whole.

Furthermore, TikTok has been a driving force behind innovation in the social media space. Its unique format and engaging features have pushed other platforms to up their game, leading to a more dynamic and competitive market. Banning TikTok could stifle this innovation, limiting the choices available to consumers and potentially stifling the growth of the industry as a whole.

In conclusion, while there are valid concerns about TikTok's data privacy practices, a blanket ban on the app may not be the most effective solution for Americans either. Instead, American policymakers should work with TikTok to address these concerns while preserving the app's positive impact on freedom, economics, and innovation. By striking the right balance, we can ensure that TikTok continues to enrich our lives and connect us in meaningful ways for years to come.

Stay tuned for our next post, where we'll delve into different ways to leverage TikTok in your marketing strategy.

STOP Making These Instagram Mistakes! Here Are The Latest Best Practices To Improve Your Engagement 2023

Instagram is the biggest culprit when it comes to rewriting their own rules. The strategies that work one day get you shadowbanned the next and it can be frustrating constantly understanding new updates and feeding the picky algorithm. With this in mind, there’s probably a good chance you’ve developed some habits when it comes to the content you create. Using prewritten hashtags, bulk-recording yourself to all the latest viral sounds and songs, the list goes on. We get it! It helps take away stress so you don’t feel like you’re always trying to recreate the digital wheel. When we create content for our digital marketing clients, it can be so tempting at times to just fall into a routine. But what you didn’t know (until now!) is these habits are HURTING your engagement. 

We’ve explained the three biggest mistakes people make when making and posting content as well as what you can do to fix these bad habits! Here are some of our best practices to help optimize your Instagram posting strategy! 

🌕 Don’t only make content using trending sounds! Sure, jumping on trends is fun and creates an opportunity to go viral but ultimately what is going to set you apart is your unique point of view. Sharing personal experiences and providing valuable information to your target audience is going to build a community that will keep coming back to your page. Anyone can follow a trend, but nobody else can be you. THAT is your biggest weapon.

🌕 Stop worrying about hashtags, instead focus on SEO! People do not rely on hashtags anymore to find the content they want. Make sure when you are posting, use relevant keywords in your captions so your content can appear higher up in search results. Optimizing your SEO is the best way to boost your content onto the for-you pages of users who are interested in your niche and are more likely to interact with it. If you still want to use hashtags, don’t go overboard or your account can potentially get shadowbanned. Avoid using more than 5 hashtags and make sure they are specific and relevant to your post. That means no “#love #viral #fyp” stuff, got it?

🌕 Don’t focus on picking the perfect posting time. It’s different every day and is dependent on the schedules of your audience. That means there will never be a ~perfect~ time that puts you at the top of EVERYBODY’S feed. Do research on your audience and optimal Instagram posting times but don’t get stuck on such a small detail. The most important thing is that you are POSTING content. Don’t let little issues keep you from creating and growing. Always remember, we are chasing growth not perfection! The algorithm might not immediately push out your content the moment you post it, but that doesn’t mean it is a flop. It still has a chance to blow up!

Content creation doesn’t need to be overwhelming. The key to success is to be strategic and keep it simple. These old habits are KILLING your growth potential. Instagram is changing every day, let’s follow the waves! Try mixing up your process and watch your new strategies deliver the results you want.

Game-Changing Canva Apps

Long gone are the days of there being a singular editing platform. Canva has proven itself strong enough to battle it out with competitors such as Adobe and Procreate. Canva is constantly at the cutting edge of innovation, consistently adding new features to its platform.

Their most underrated new feature has to be their “Apps” feature. It sits just below the “Projects” icon that can be found on the left-hand side of the screen when you click the  “Create a design” button. Once you click on the “Apps” icon, you'll be shown several plug-in applications Canva offers, and their constantly adding new ones. These are apps that usually, a designer needs to search for outside of the editing software of their choice. With Canva Pro, you get it all.

Some of these game-changing apps are:

• D-ID AI Presenters

• This app allows the creator to choose a presenter or upload one themselves. From there, you add your text of choice. Canvas plug-ins will then generate an AI presenter in moments. The creator can control the size, placement, background, and even the language and voice of the presenter.  This is an excellent feature that can be used for media campaigns, training presentations, and corporate communications.

• Google Maps

• This app function allows graphic designers to embed a map into their designs seamlessly.

• Mockups

• This free app provides all the templates one may need to generate product mockups.

• Translator

• With Canva’s built-in translator, it is no longer necessary to head over to Google Translate.

• Flower QR

  • This app allows you to drive and measure consumer engagement with digital and printed materials that include a Flower Code QR. It also allows you to customize your QR code, giving you the option to add your logo, add boarders and change colors!

• Text to Image

• Canva has now implemented its version of AI art. All you have to do is type out what you want to see, and the generator will turn it into a visual in seconds.

• Pexels and PixaBay

• These applications provide you with thousands of free stock photos.

• Pixton

• With this app, there is access to avatars that can elevate your social media graphics.

• Stipop

• Stickers galore! This app has over 150,000 stickers to choose from. 

• Adding Social Media Content

• This feature allows you to add youtube videos, gifs, Instagram content, and Facebook photos to your designs.

• Brandfetch

• Brandfetch provides hundred of famous logos at your fingertips! No more searching through Google images!

• IconDuck

• Here you get access to over 300,000 open source icons and illustrations, free for personal and commercial projects.

Although Canva has been around since 2014, only recently has it become common knowledge to the everyday graphic designer and student. Canva has not been around as long as its competitor Adobe; nonetheless, it has proven to handle technological advancements well in contrast to its predecessors. 

Have you tried any of these Canva apps? Are you more inclined to do so now?

Catapult Your Creativity With A Social Media Holiday Calendar

Social media holidays are a great source of inspiration for content creators and social media managers. They provide an excellent starting point for companies that want to create trending content for their market. What are social media holidays? These are holidays that are unrestricted to being official. Instead, these holidays extend to niche celebrations. Developing a social media holiday calendar for your business provides a foundation for what to share and promote throughout social channels. A thorough social media calendar with social holidays included can aid in clarifying content themes and the voice of a business. When brainstorming content ideas, strategists must consider how celebrations can be an opportunity to get creative. For instance, a women's clothing store might highlight pink clothing every Wednesday, referencing the iconic movie Mean Girls. 

Before engaging in a social media holiday, there is a checklist that businesses and brands need to consider:

1) Where is the business currently on the brand awareness scale?

2) What is the brand motive other than selling a product?

3) What kind of storytelling is the brand willing to engage in?

4) How does the business want its community to interact with the story?

Once these objectives have been assessed a brand can choose what holidays are vital to center content around. 

There are many benefits to implementing social media holidays into your content calendar, some of them being:

Something For Every Occasion:

When implementing social media holidays into your content calendar, you will find that running out of ideas is never an issue. There is always a special (official and unofficial) occasion to celebrate. These celebrations spark ideas for campaigns that have the potential to go viral if a business catches wind of them first. 

Humanization:

Social holidays are a way of engaging with consumers without overtly pushing products with no rhyme or reason; it is a way to create a feeling of humanness on the other side of the screen. Acknowledging a celebration gives the impression of warmth and personability. The holidays chosen to engage with will set the tone for the voice and identity of a business.

Community Engagement: 

Social holidays inevitably create a space that an audience feels more comfortable engaging with. A sterile media presence often leaves social media consumers feeling disconnected from brands. When brands engage with a fun or humorous holiday, an opportunity is created in which a business can emotionally connect with the audience.

What Can You Do With These Holidays? 

Use social media holidays as a springboard for promotional content. Find creative ways to implement products or services into the celebration. Strategists must brainstorm ways to create offers that align with the holiday selected. Hosting giveaways or contests through Instagram Live is another option that promotes community engagement. Businesses should not be afraid to engage in global or religious holidays that are not their own. Doing so only widens the net of their potential audience.

Say Hello to Adobe Firefly, The Latest in AI-Generated Design Software 2023

The rising trend of AI-generated artwork is quickly rising in popularity across the internet. Adobe has taken this concept to the next level by recently unveiling their upcoming program, Adobe Firefly. In the beta version of the Adobe Firefly, you can use everyday language to generate extraordinary new content and much more. This creative industry is booming across the entire internet. 

What is Adobe Firefly?

Firefly generates content using images, vectors, video, audio, and 3D graphics along with all the creative tools and effects you expect with Adobe. You type in a text prompt for what you want and the program turns your request into an elaborate graphic. Even crazier, you can video edit by typing in the look or effects you want to create and it implements them for you. It opens up a whole new world of possibility for online creators of all levels. The major downside? It sacrifices a human touch people like to feel when they experience art. Also, while it does the work for you, you still need a creative mind to come up with the content concepts. Many people are wary of AI-generated content and this can provide a new source of inspiration and ease for digital creators, but while it makes art and design much more accessible, it can never take the place of creative people who create from scratch. Using an AI program to build the visuals for a company’s brand without a well thought aesthetic concept can lead to inconsistency in your brand’s look. 

You can currently request access to join the group of Beta users and be one of the first to experience Firefly, otherwise you’ll have to be patient before this software is available on the Adobe Cloud. 

What do you think? Are you excited for this program or are you against the expansion of AI-art resources?

THE LATEST INSTAGRAM TRENDS YOU NEED TO KNOW

Instagram is always changing and for content creators, it can feel like a constant battle to keep up with the latest trends, updates, and strategies. Let’s take the mystery out of social media marketing trends. If you want your content to thrive, scroll down to learn about the cultural and social trends we’re already seeing and the type of content the algorithm is leading towards for 2023. 

Reels

Reels have exploded in popularity in 2022 and the trend is not slowing down in 2023. Creating short, informational, entertaining videos that speak to your audience will help boost your content to be recommended to more users. A recent update has turned all videos posted into reels, proving that the Instagram algorithm is prioritizing this form of content and the need to create original videos is only going to increase. 

Brand Personalities

Having an on-camera personality creates a strong brand presence and makes your brand feel more relatable. People gravitate towards brands they feel a personal connection to so getting in front of the camera, telling stories about your company, showing off products, sharing advice, educating your audience on what your brand is about, and having fun will draw your audience in. 

Boosted Content

A little boosting goes a long way. Putting money behind your content increases your visibility on the platform and can put your brand in front of thousands of new eyes. Boosted posts use ad targeting data to put your content in front of consumers who are most likely to convert into customers.

Community Engagement features

Including community engagement features like polls, quizzes, fill-in boxes, emoji reactions and more into your daily posting raises your content engagement metrics which will get you more attention. Instagram rewards people who are putting in the effort to build and maintain an active and interactive social presence by displaying their content for others to find. You are building relationships with your audience, this makes people want to stick around and watch what you do because they personally CARE about you and in turn they will care more about your brand. Make sure to include call-to-actions in your stories that lead viewers to website links and products.

Most importantly, BE AUTHENTIC. People gravitate towards people they can relate to and trying to be what you think an “influencer” should be will lead to hollow, generic content. Following these tips consistently will help you see success in your Instagram accounts!!

Retargeting: Your New Favorite Strategy.

Sometimes all it takes is an extra push to win over a potential customer. Since social media is such a big part of everyone’s lives, you need to adopt smart marketing tactics to capture a user’s attention. Retargeting ads is an online strategy that is meant to convert website visitors who left without making a purchase. RETARGET your audience and see results on your next social media campaign. 

The best way to retarget users who have interacted with your brand in some way is by running ads or sending emails. This personalized marketing method will build brand awareness and deliver results. Why?  These users have displayed interest and are more likely to make a purchase than someone who has never seen your business before.

How many times does it take for someone to look at your digital presence to make a difference? 97% of people who visit your site for the first time leave without buying anything. You should be REtargeting people who have visited your pages, even if they didn’t buy! Retargeting is a great opportunity to recapture potential leads who left your site without converting into a sale or meeting a marketing goal. Your campaigns can use the information of what pages they visited and products they looked at to inform how you market to this audience, raising your chances of the user following through with their purchase. That means if a user left a product in their shopping cart without checking out, you can run ads specifically promoting that product back to them.

Bring their attention back to you! Ultimately, what makes a great business is when you have a lasting connection with your audience and are recognizable. Try out this practice and see what it does for your brand!

Our digital marketing team specializes in the optimization of your ads to get results. Full Moon Creative is a full service creative, digital marketing and video production company and we are here to help so you can focus on running your business. 

For more advice, connect with us on social @fullmooncreative. 

TikTok: The Perfect Platform For Your Small Business

Your small business NEEDS to be on TikTok. 

Everyone is on social media these days. It’s created a great platform to reach new audiences and build a connection with people who love to learn about the kind of brand you’ve built and products or services you offer. Your small business needs to take advantage of this by being active and authentic, ESPECIALLY on TikTok. 

Posting consistently, even multiple times a day, will get new potential customers to see your content and generate traffic to your webpages. A whopping 52% of TikTok users that have come across small business content on TikTok have gone on to make a purchase! It’s because trends show that this newer generation of shoppers (aka Gen Z) would rather support small businesses rather than large corporations. 

Going viral is NOT the goal. People want to see organic content and connect with what your brand is all about so showing up for them is what matters. But studies show that 10% of small business accounts do eventually go viral and that attention can do wonders for your sales. So do the silly meme trends and use popular music but remember to create MEANINGFUL content that speaks to what your brand is about. Let people know your story and what sets you apart. Once you understand what your audience responds well to, tailor your content strategy and watch it drive traffic to your site.

It can inspire other content creators to want to make content with your products and that exposure will help your numbers grow SIGNIFICANTLY. The more people engaging with your brand, the more reach it’ll have.

Most importantly, CONSISTENCY IS KEY on TikTok. Producing regular content will keep people interested and help your brand get boosted by the TikTok algorithm. Create a schedule and plan your content ahead of time so you don’t risk burning out. 

If you want a team of experienced digital creators to produce content for your brand and manage your social media accounts, look no further. Full Moon Creative is a full service creative, digital marketing and video production company and we are here to help so you can focus on running your business. 

For more advice, connect with us on social @fullmooncreative. ✨

Ranking High on Searches Using Google My Business

Your business needs to be on Google. Billions of searches are made every day to find the information, services, products, and nearby businesses people need. The BEST way for your business to be noticed is to appear in local searches for people who are looking for the services you provide, and the smartest way to do that is by creating a Google My Business page! 

Google My Business is an incredible opportunity to display your business on the world’s most popular platform. An optimized GMB page will come up more often and higher on the page, which means more eyes on your website!  Your Google My Business page makes your business easy to find and provides a potential customer with all of the information they may need. On your GMB page, you have the ability to post your business hours, address, website, social media links, display your Google reviews from past customers, and publish posts and updates on your business. Basically, it’s a one-stop source for helpful information and the more you have, the likelier it is that a potential customer will turn into an actual one. 

The key is to always be posting on and updating your page! It will help your business rank higher and more frequently. When creating a post, you can add photos or videos, a description up to 1500 characters, and have the option of adding a button that redirects the person to a link or phone number. This will let people easily connect with you.

DO NOT overlook this very important social platform. Google My Business is already an essential part of any successful business’s online presence and it is only going to grow more and more popular in 2023. Google My Business is always evolving to provide a more optimized experience for both the consumer and the business owner so it’s really important that you incorporate this into your to-do list. Showing up on local searches and enhancing your online presence will set you up for success all year long. 

We understand that not every business owner has the time to manage their Google page, and that’s okay! That’s what we’re here for. If you need help managing your online presence, our digital marketing team at Full Moon Creative can gladly do it for you. We are experts at optimizing our clients’s GMB pages to attract more attention! We’re a full service creative, digital marketing and video production company.

Learn more and reach us at www.fullmooncreative.com and connect with us on social @fullmooncreative. 

Get your business ready for 2023!

2023 is quickly approaching and it’s time to plan your new year resolutions! This is the perfect opportunity to set your business up for a year of success. The best way to make a plan is to set clear, attainable goals and learn from the opportunities you missed this past year. Here are a few tactics you can use to make this upcoming year the best one yet! 

Effective Branding: Does your brand accurately represent you? A strong, consistent brand helps people figure out what you’re all about without having to dig deep. Share your products and services and use a voice that can connect to people. This helps you build a relationship with your customers because they will be able to set you apart from your competitors. It also creates strong visuals people can remember you by. 

Client Engagement: It’s great to have business but what’s even better is turning those one-time customers into recurring clients. A way to achieve that is by staying on their radar. How? You can collect your customers’ email addresses and phone numbers to notify them of sales, new products or services, and remind them of your presence so they are more inclined to remember you when they need something. Having a thriving, consistent social media platform also keeps them interested and engaged with your brand because they can get to know more about what your business provides and represents. That’s how you keep them coming back for more.

Digital Marketing: Social media does wonders for small businesses. Planning quality posts in advance and scheduling them ensures you can maintain a consistent presence on your platforms, even when you get too busy running your business. If people see active accounts, they are more likely to shop from you.  And use every platform you can! YouTube, Instagram, Facebook, Google, the list goes on. 

Remember to always keep growing and expanding your reach. If you set clear goals, you’ll be ready for success in 2023.

Need help defining and managing your brand? Don’t know where to start? 

Our digital marketing team at Full Moon Creative keeps up with the latest practices and can handle it for you. We get to know our clients and figure what it is their brand represents and what their marketing goals are to create a customized plan targeted for success! Connect with us at fullmooncreative.com/contact and follow us on our socials @fullmooncreative. 

Expand Your Reach with @YouTubeHandles

YouTube is one of the most popular and profitable social media platforms existing today. Until now, top creators had to rely on the algorithm to push their videos into new audiences as well as through more traditional methods, such as cross-pollinating their content onto their other platforms. These long-established practices are not the most intuitive however, and unless people make the effort to search your page, it’s hard to guarantee any traffic to your page. But currently, a new update is rolling out that can skyrocket your growth.  

This past month, YouTube has introduced Handles which, like Instagram handles, can be used to tag your channel in comments, descriptions, other channels, YouTube Shorts, basically anywhere in the platform. This makes your content much easier to be discovered, shared, and tagged, increasing visibility and connecting you with new audiences easier. Instead of needing to look up a channel’s name in the search bar, now you can click on the @username and instantly be redirected to the page. 

The best part? These handles are for everyone, regardless of subscriber count. That means even small creators can take advantage of this valuable new update!

Spreading visibility and introducing others to your brand is a more concrete way to grow your platform so once you have the option to use this feature, DO NOT IGNORE IT. This is going to make it much easier for small creators to share their brand and for target audiences to access the content.  This is a game-changer and we are excited to see how else YouTube improves their platform for creators in the future! 

If you need help managing or creating engaging video or Shorts content for your YouTube channel, our digital marketing team at Full Moon Creative will handle it for you. We get to know our clients and figure what it is their brand represents and what their marketing goals are to create a customized plan targeted for success! Connect with us at fullmooncreative.com/contact and follow us on our socials @fullmooncreative. 

How to Optimize Your Website’s SEO

There are several different ways to attract attention to your website, but perhaps none as effective as SEO. Search Engine Optimization, or SEO, is the marketing practice of optimizing your website’s visibility and relevancy so it can rank higher on search engines, helping create more organic traffic to your business’s website! There are many different strategies you can take to improve your SEO and organizing a plan that incorporates all of these practices will best ensure your website’s success in growing your audience. It’s all about becoming tactful with the words you use in your copy, solidifying what your brand represents and playing to its strengths, and carefully analyzing its progress to better improve your marketing plan. 

Here are the main practices that your website should improve upon for better search engine traffic:

SEO SUBMISSION

This is the process of submitting your website to a search engine to make sure it is included in its index. This will help your content be visible on these websites and not fall through the cracks of the internet.  

LINK BUILDING

This strategy creates in-bound links to your website, improving its visibility and credibility by being discovered on other websites. 

REPORTING

This is the practice of tracking the results for search engine optimization over time so you can monitor your business’s online growth. 

WEBSITE ANALYSIS

Website analysis is the process of closely examining a website and how well it is performing on search engines. This means checking what keywords their content ranks highly for, analyzing how well that content is performing, and determining what can be done to help the site improve.

KEYWORD RESEARCH

Keyword research is all about figuring out what words will help your website appear most frequently in search engine results. The first step is defining what your content is and crafting a relevant set of targeted keywords that your content should rank for. By targeting specific keywords and phrases that help it show up in relevant searches, you can ensure that your website will rank higher and more frequently on search engines and therefore get more people clicking on the link.

CONTENT WRITING

One big thing that will help your website’s SEO is writing relevant content that can rank on the first page of search engines. Crafting high-quality, useful blog content that incorporates your targeted keywords, consistently posting and updating, and optimizing your headers for easy navigation are all important details that will help your website become the preferred destination for your type of audience.

If you need help tracking or strategizing your website’s SEO, our marketing team at Full Moon Creative keeps up with the latest practices and can handle it for you. We get to know our clients and figure what it is their brand represents and what their marketing goals are to create a customized plan targeted for success! Connect with us at fullmooncreative.com/contact and follow us on our socials @fullmooncreative. 

What Omni-Channel Marketing Is and How It Can Work For You

With the constantly growing need for efficiency while using digital platforms, omni-channel marketing is becoming an integral part of a consumer's experience with a brand. Omni-channel marketing is a strategy that creates a multi-layered, modern digital experience for a consumer. It’s a new and incredibly useful way to engage your potential customers because it connects your brand’s presence- both online, offline, and over the phone- to be easy to move from one platform to another. 

This fresh approach to shopping allows a potential customer to easily explore all the products your brand offers because they no longer have to work to find other ways to interact with your brand. By leveraging multiple channels, omni-channel retail not only makes profits from online retail, but also drives significant traffic to physical stores, further increasing revenue. This connection is what makes it possible to link products featured on your brand’s Instagram page to the store’s website, drive traffic to the brand’s other social media accounts, facilitate easy customer service, and bring more customers to the physical store with convenient options like “pay online, pick up in-store,” among many other features. To create a functional, positive experience using this feature, it is important to create a solid omni-channel marketing strategy that works for your brand’s platforms. That also means analyzing what works and what doesn’t and being able to adjust your strategy to optimize your results.

Ultimately, your online presence should form an enjoyable, accessible, and convenient experience for consumers. That is what attracts new customers and generates brand loyalty within returning ones. More and more businesses are beginning to shift their focus from traditional marketing by incorporating omni-channel marketing into their list of tactics so we must keep up and take on the new strategies that will help a business grow in these modern, digital times.

If your brand or business needs help incorporating omni-channel strategies into your marketing plan, our team at Full Moon Creative can create and manage a plan that optimizes your consumer’s digital experience! We’re a full service creative, digital marketing and video production company. Learn more about our services at www.fullmooncreative.com and connect with us on social @fullmooncreative. 

#RIPHashtags: Here’s Everything You Need To Know About Instagram Reel Topics

Everything you know about Instagram engagement is about to change. Instagram is an ever-evolving platform and right now they are testing out new ways to share their video content. If you’re looking to grow your audience, you need to know that hashtags are about to be a thing of the past. This upcoming update will revolutionize how you reach new audiences: Reel Topics.

Since its conception, Instagrammers have relied heavily on hashtags to extend their content’s reach to new audiences but with this new update everything is going to change. With “Reel Topics” you can categorize your video content into its specific niche, and if this new update proves to be successful, hashtags will no longer be used to spread your content. Some users have been testing out Reel Topics and it’s proving to be successful amongst audiences. This new feature will make it so much easier to tag and share your content, engage with your target audience, and define your brand. 

Before you publish your reel, you’ll have a button with the option to “Add Topics” where you can add multiple relevant topics like “lifestyle,” “cooking recipes,” “makeup tutorials,” “DIY tutorials,” and more. These will help categorize your video without the caption clutter of dozens of hashtags. 

This means a much more refined system for sorting content and for you, that means a higher chance of being recommended to accounts with similar interests. Instagram is pushing its video content to the forefront these days and this energy is not slowing down anytime soon. If you aren’t posting Reels, you likely won’t be seen by the audience you’re hoping for. 

The death of hashtags is approaching and an optimized way to market yourself and your brand is quickly approaching. Make sure you hop on this trend and watch your engagement grow!

If you need help creating engaging video content that will spread awareness of your brand, our digital marketing team at Full Moon Creative keeps up with the latest practices and can handle it for you. We get to know our clients and figure what it is their brand represents and what their marketing goals are to create a customized plan targeted for success! Connect with us atfullmooncreative.com/contact and follow us on our socials @fullmooncreative.

Balancing Being Both Brand and Creator.

With video content now being at the forefront of the online media landscape, it's important to be aware of and use all the web tools available at your disposal. If your brand or business has any form of content, uploading it to YouTube helps you reach a wider audience, while giving yourself an online video archive to use as a resource for any future social campaigns. 

Make a Playlist

Categorize your video content based on what topics are being covered. Whether you’re an artist, municipal business, or corporation, different categories make it easier to for you and your audience to understand the type of information being shared. Videos need not be ubiquitous-so long as they are part of your brand-someone, somewhere may stumble upon your playlist as it was exactly what they were searching for.  

Use Thumbnails

Over the last decade, YouTube’s user base has expanded exponentially. Grab user attention even before pressing the play button. Thumbnails showcase a still image where a watermark, logo, or text can indicate what the video is about in a visually appealing way.

Learn Creator Studio

Once you build up to a library of content, you can analyze metrics with YouTube Creator Studio. Manage and categorize content, while checking which videos are racking up the most views. 
If you need help managing, embedding, or curating your library of video content on YouTube, our team at Full Moon Creative can guide you through it. We’re a full service creative, digital marketing and video production company. Learn more and reach us at www.fullmooncreative.com and connect with us on social @fullmooncreative.

Leverage Your Brand Online All Day, Everyday

In 2022, social media is the ultimate tool for leveraging your brand online. It helps you connect with consumers in new and deeper ways. Social media marketing is a branch of digital marketing where promotions are cultivated for targeted audiences. Creating engaging content online increases brand visibility and credibility. 

If You’re Not Online, You’re Already Behind

Brick and mortar doesn’t only appeal to passersby anymore. Social media can be used to connect with other potential customers for your local product or service. Already have a web or e-commerce site? All the more reason to have a strong presence on social platforms.

Learn the Platforms 

Depending on your target demographic, familiarize yourself with all the social media platforms and who they cater to. Adept at writing? Twitter is the most popular microblogging site to share article links and opinions in 280 characters or less. If your brand is more kinetic, try your hand at short form video content on Tik Tok. Pinterest is primarily visual, and Instagram is the multi-hyphenate of them all. 

Consistency is Key

Once your business account is created on social media, consistency is instrumental in growing your brand. Post regularly, build your audience, engage with consumers, and share content of value. Use all the tools the platforms have to offer such as post insights and audience metrics to gauge what works best. 

If you need help with managing your brand or business on social media, the digital team at Full Moon Creative is here to help! We’re a full service creative, digital marketing and video production company. Learn more and reach us at www.fullmooncreative.com and connect with us on social @fullmooncreative. 

Breaking Down the Video Production Process

Ever wondered what goes into making a commercial or film? If it’s done well, the answer is…a lot. It truly takes a village to create a quality video, no matter the length. Through collaboration, videos are literal visions brought to life. The anatomy of the production process, in its most basic form, can be broken down into 3 parts…

1) Pre-Production

This is where the story is born. Someone gives a pitch that turns into a script. Because this is video and not literature, storyboards establish a blueprint for what’s going to be seen on screen. Locations are scouted, props are listed, and any form of wardrobe is determined. Shot lists are made, shoot dates are set, and, if applicable, actors are cast. While the planning portion is tedious, it makes for a smoother shoot. 

2) Production

Lights, camera, action! This is the part most people are familiar with. To be on set is to be a cog in a machine with several moving pieces, all of which are integral to the final product. While the variability is wide, generally, cameras are rolling and the full cast and crew are working. Not to mention, “crafty” will be available providing delicious food and drinks. 

3) Post-Production

Post is where your video is refined and polished. Editors work hard to cut out any unnecessary footage that doesn’t move the story along. Colors are enhanced or muted, and sound is brought up or down (or in some cases, re-recorded altogether, known as ADR). Musical scores are added at this point. A masterpiece is made. 

If you want a quality team for your video production needs, Full Moon Creative is here to make your visions a reality. We’re a full service creative, digital marketing and video production company.

Learn more and reach us at www.fullmooncreative.com and connect with us on social @fullmooncreative. 

Want To Elevate Your Brand On Social Media? Create Engaging Branded Videos.

Gone are the days where social feeds are flooded with static photos. This year, elevate your brand on social media with video content. Online networking is ever evolving, and platforms such as Tik Tok and Instagram are pushing the use of short form videos. Be it personal branding, selling products/services, or sharing a passion; visual storytelling packs a powerful punch. Video content on social media can:

Increase Brand Outreach

Help the algorithm, help you. Videos, such as Instagram reels, show up on explore pages to help businesses and creators get discovered. Showcase yourself to larger audiences, or simply connect with those in your niche. 

Strengthen Your Online Community

Strengthen your online community by offering videos of value. Share content that inspires, educates, or entertains your followers.

Engage Your Audience In Innovative Ways 

Reinvent ways in which you present yourself or your product/service. Stay relevant through creativity. Use trends to your advantage, and find the fun in how you share it with the world.  Want to create videos that make a lasting impact on your social media? Full Moon Creative is here to help. We’re a full service creative, digital marketing and video production company.

Learn more and reach us at www.fullmooncreative.com and connect with us on social @fullmooncreative.