STOP Making These Instagram Mistakes! Here Are The Latest Best Practices To Improve Your Engagement 2023
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Instagram is the biggest culprit when it comes to rewriting their own rules. The strategies that work one day get you shadowbanned the next and it can be frustrating constantly understanding new updates and feeding the picky algorithm. With this in mind, there’s probably a good chance you’ve developed some habits when it comes to the content you create. Using prewritten hashtags, bulk-recording yourself to all the latest viral sounds and songs, the list goes on. We get it! It helps take away stress so you don’t feel like you’re always trying to recreate the digital wheel. When we create content for our digital marketing clients, it can be so tempting at times to just fall into a routine. But what you didn’t know (until now!) is these habits are HURTING your engagement.
We’ve explained the three biggest mistakes people make when making and posting content as well as what you can do to fix these bad habits! Here are some of our best practices to help optimize your Instagram posting strategy!
🌕 Don’t only make content using trending sounds! Sure, jumping on trends is fun and creates an opportunity to go viral but ultimately what is going to set you apart is your unique point of view. Sharing personal experiences and providing valuable information to your target audience is going to build a community that will keep coming back to your page. Anyone can follow a trend, but nobody else can be you. THAT is your biggest weapon.
🌕 Stop worrying about hashtags, instead focus on SEO! People do not rely on hashtags anymore to find the content they want. Make sure when you are posting, use relevant keywords in your captions so your content can appear higher up in search results. Optimizing your SEO is the best way to boost your content onto the for-you pages of users who are interested in your niche and are more likely to interact with it. If you still want to use hashtags, don’t go overboard or your account can potentially get shadowbanned. Avoid using more than 5 hashtags and make sure they are specific and relevant to your post. That means no “#love #viral #fyp” stuff, got it?
🌕 Don’t focus on picking the perfect posting time. It’s different every day and is dependent on the schedules of your audience. That means there will never be a ~perfect~ time that puts you at the top of EVERYBODY’S feed. Do research on your audience and optimal Instagram posting times but don’t get stuck on such a small detail. The most important thing is that you are POSTING content. Don’t let little issues keep you from creating and growing. Always remember, we are chasing growth not perfection! The algorithm might not immediately push out your content the moment you post it, but that doesn’t mean it is a flop. It still has a chance to blow up!
Content creation doesn’t need to be overwhelming. The key to success is to be strategic and keep it simple. These old habits are KILLING your growth potential. Instagram is changing every day, let’s follow the waves! Try mixing up your process and watch your new strategies deliver the results you want.