Balancing Being Both Brand and Creator.

With video content now being at the forefront of the online media landscape, it's important to be aware of and use all the web tools available at your disposal. If your brand or business has any form of content, uploading it to YouTube helps you reach a wider audience, while giving yourself an online video archive to use as a resource for any future social campaigns. 

Make a Playlist

Categorize your video content based on what topics are being covered. Whether you’re an artist, municipal business, or corporation, different categories make it easier to for you and your audience to understand the type of information being shared. Videos need not be ubiquitous-so long as they are part of your brand-someone, somewhere may stumble upon your playlist as it was exactly what they were searching for.  

Use Thumbnails

Over the last decade, YouTube’s user base has expanded exponentially. Grab user attention even before pressing the play button. Thumbnails showcase a still image where a watermark, logo, or text can indicate what the video is about in a visually appealing way.

Learn Creator Studio

Once you build up to a library of content, you can analyze metrics with YouTube Creator Studio. Manage and categorize content, while checking which videos are racking up the most views. 
If you need help managing, embedding, or curating your library of video content on YouTube, our team at Full Moon Creative can guide you through it. We’re a full service creative, digital marketing and video production company. Learn more and reach us at www.fullmooncreative.com and connect with us on social @fullmooncreative.