THE LATEST INSTAGRAM TRENDS YOU NEED TO KNOW
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Instagram is always changing and for content creators, it can feel like a constant battle to keep up with the latest trends, updates, and strategies. Let’s take the mystery out of social media marketing trends. If you want your content to thrive, scroll down to learn about the cultural and social trends we’re already seeing and the type of content the algorithm is leading towards for 2023.
Reels
Reels have exploded in popularity in 2022 and the trend is not slowing down in 2023. Creating short, informational, entertaining videos that speak to your audience will help boost your content to be recommended to more users. A recent update has turned all videos posted into reels, proving that the Instagram algorithm is prioritizing this form of content and the need to create original videos is only going to increase.
Brand Personalities
Having an on-camera personality creates a strong brand presence and makes your brand feel more relatable. People gravitate towards brands they feel a personal connection to so getting in front of the camera, telling stories about your company, showing off products, sharing advice, educating your audience on what your brand is about, and having fun will draw your audience in.
Boosted Content
A little boosting goes a long way. Putting money behind your content increases your visibility on the platform and can put your brand in front of thousands of new eyes. Boosted posts use ad targeting data to put your content in front of consumers who are most likely to convert into customers.
Community Engagement features
Including community engagement features like polls, quizzes, fill-in boxes, emoji reactions and more into your daily posting raises your content engagement metrics which will get you more attention. Instagram rewards people who are putting in the effort to build and maintain an active and interactive social presence by displaying their content for others to find. You are building relationships with your audience, this makes people want to stick around and watch what you do because they personally CARE about you and in turn they will care more about your brand. Make sure to include call-to-actions in your stories that lead viewers to website links and products.
Most importantly, BE AUTHENTIC. People gravitate towards people they can relate to and trying to be what you think an “influencer” should be will lead to hollow, generic content. Following these tips consistently will help you see success in your Instagram accounts!!