Retargeting: Your New Favorite Strategy.

Sometimes all it takes is an extra push to win over a potential customer. Since social media is such a big part of everyone’s lives, you need to adopt smart marketing tactics to capture a user’s attention. Retargeting ads is an online strategy that is meant to convert website visitors who left without making a purchase. RETARGET your audience and see results on your next social media campaign. 

The best way to retarget users who have interacted with your brand in some way is by running ads or sending emails. This personalized marketing method will build brand awareness and deliver results. Why?  These users have displayed interest and are more likely to make a purchase than someone who has never seen your business before.

How many times does it take for someone to look at your digital presence to make a difference? 97% of people who visit your site for the first time leave without buying anything. You should be REtargeting people who have visited your pages, even if they didn’t buy! Retargeting is a great opportunity to recapture potential leads who left your site without converting into a sale or meeting a marketing goal. Your campaigns can use the information of what pages they visited and products they looked at to inform how you market to this audience, raising your chances of the user following through with their purchase. That means if a user left a product in their shopping cart without checking out, you can run ads specifically promoting that product back to them.

Bring their attention back to you! Ultimately, what makes a great business is when you have a lasting connection with your audience and are recognizable. Try out this practice and see what it does for your brand!

Our digital marketing team specializes in the optimization of your ads to get results. Full Moon Creative is a full service creative, digital marketing and video production company and we are here to help so you can focus on running your business. 

For more advice, connect with us on social @fullmooncreative.