How Much Does Video Production Cost in South Florida? (Real Ranges, No Games)
Most production companies will not publish a number. Here is the honest breakdown of what video costs in South Florida, what drives the price, what a fair quote includes, and the red flags in a cheap one.
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Quick answer: Most professional video projects in South Florida run between $2,500 and $25,000+, depending on crew size, shoot days, locations, and post-production. A single-day testimonial shoot might land around $2,500–$7,000, while a multi-day brand film with motion graphics can reach $15,000–$40,000. The finished video's length matters far less than the days, people, and locations needed to capture it.
At Full Moon Creative, we've produced video for corporate brands, service businesses, and municipal governments across Broward, Miami-Dade, and Palm Beach counties for 21+ years. Here's the honest breakdown most production companies won't publish.
How much does each type of video cost?
Here is what typical South Florida projects cost by category. A testimonial usually runs $2,500 to $7,000, a social content package $5,000 to $12,000, and a brand film $10,000 to $40,000 or more. Your scope may land outside these ranges, which is exactly why a real discovery call beats a generic quote.
| Project Type | Typical Range | What's Included |
|---|---|---|
| Customer testimonial video | $2,500 – $7,000 | Half or full-day shoot, 1–2 crew, interview plus b-roll, one polished 60–90 second edit |
| Event recap video | $4,000 – $10,000 | On-site coverage, same-week highlight edit, social cutdowns available |
| Social content package | $5,000 – $12,000 | One shoot day, batch of 6–12 short-form vertical videos |
| Brand film / company story | $10,000 – $40,000+ | Multi-day production, full crew, scripting, motion graphics, licensed music |
| Live stream / hybrid event | $5,000 – $20,000+ | Multi-camera switching, streaming engineering, graphics, redundancy |
The floor matters less than the fit. A $2,500 testimonial that gets planned properly will outperform a $9,000 brand film with no clear job to do.
What drives the cost of a video?
Four factors account for nearly all of the cost: crew size, shoot days, locations, and post-production. Crew is usually the largest line. Post-production is where cheap videos fall apart. Everything else, from drone coverage to licensed music, is a smaller add-on to those four.
- Crew size. A one-person shooter with a camera and a lav mic is a different product than a director, DP, audio tech, gaffer, and production coordinator. More crew means better lighting, cleaner audio, and faster shoot days, and it means a higher day rate.
- Shoot days. Every day on set includes crew, gear, transport, and coordination. One well-planned day often beats two disorganized ones, which is why pre-production (production sheets, call times, shot lists) saves real money rather than adding to the bill.
- Locations. Each additional location adds load-in, load-out, travel, and setup time. Permits, insurance certificates, and venue requirements, all common on municipal and corporate campuses, add both cost and lead time.
- Post-production. Editing, color grading, sound design, motion graphics, licensed music, and revision rounds. A great shoot with a rushed edit still looks like a cheap video.
What should a video production quote include?
A fair quote names every line you are paying for and every file you will receive. If you cannot answer the questions below from the quote itself, ask before you sign. A company that will not put these answers in writing has not given you a price yet.
- Crew: how many people are on set, and what each one does.
- Shoot days and hours: a ten-hour day and a four-hour day are both "one day" on a quote.
- Deliverables: one video, or a master plus vertical versions, cutdowns, and captions? Deliverables are where cheap quotes get quietly thin.
- Revisions: how many rounds are included, and how changes beyond that are priced.
- Ownership and usage: who owns the final video, where you can run it, and for how long.
- Raw footage: included, available as an add-on, or not offered.
- Payment schedule: how much is due up front and when the balance is due.
- Delivery date: a real date, tied to your deadline.
How do payment, revisions, and ownership work with Full Moon Creative?
Payment is a 50% deposit to reserve your shoot date and 50% on delivery of the final files, with milestone payments available for larger multi-phase productions. Every edit includes two revision rounds. You own the final videos outright. All of it is written into your quote before you commit.
| Term | How it works |
|---|---|
| Payment | 50% deposit reserves the date and starts pre-production; 50% due on delivery. Milestones for larger multi-phase work |
| Revisions | Two rounds on every edit: one to refine against the goal, one to polish details |
| Changes beyond scope | Quoted before any work is done, so there is no surprise bill on a cut you have not approved |
| Ownership | Final videos are yours outright, with unlimited usage and no licensing fees, caps, or expiry |
| Raw footage and project files | Available as an add-on |
| Deliverables | Cinema-quality master plus horizontal, vertical, and cutdown versions, listed in the quote |
How far ahead should you plan a video around a deadline?
Work backward from the date the video has to be live, not the date you want to shoot. Pre-production, the shoot, two revision rounds, and your own team's review time all sit between booking and that date. On a Full Moon Creative project, the timeline is mapped to your deadline on the discovery call, and the delivery date is written into the quote.
Build your own side of the schedule too:
- Name one approver. Feedback from five people with no final decision-maker is the most common cause of a late video.
- Set a review window for each cut. Agree internally how many business days you will take per revision round, and put it on the calendar before the shoot.
- Clear the location early. If your building or venue needs a certificate of insurance, ask at booking. Full Moon Creative LLC carries $1M / $2M general liability and usually issues a COI within one business day.
- Book the date early in busy season. The deposit is what holds the crew and shoot date.
When does cheap video get expensive?
The most costly video is the one you have to make twice. We regularly meet business owners who spent $1,500 on a video they never published: bad audio, flat lighting, no strategy behind it. That's not a $1,500 video. It's a $1,500 loss, plus months without a working asset.
A professionally produced brand video typically works for two to three years across your website, ads, sales conversations, and social channels. Spread $12,000 across three years of lead generation and it's roughly $333 per month, less than most businesses spend on ads that disappear the moment the budget stops.
Why does a cheap video often cost more? A video that never gets published still consumed your budget, your team's time on set, and the months you spent without a working asset. Because production cost is paid once and the asset works for two to three years, the real measure is cost per year of use, not the invoice total. A $2,500 video you use for three years is cheaper than a $1,500 video you shelve.
Red flags in a cheap quote:
- No pre-production planning or shot list
- One person handling camera, audio, and directing simultaneously
- No stated revision rounds, or "unlimited revisions" with no plan agreed up front
- Deliverables listed as "one video" with no formats or versions
- Usage rights or ownership not mentioned at all
- A quote with no line items
What do you get at each budget level?
Under $5,000 buys a focused, single-purpose asset. $5,000 to $15,000 is the sweet spot for most small and medium businesses: a real crew and a main video plus cutdowns. Above $15,000 you are buying cinema-quality brand storytelling and campaign-level production.
Under $5,000
One location, small crew, tight scope. Great for testimonials and simple social content, as long as it's planned well. At this level, planning is what separates a useful video from a wasted one.
$5,000 to $15,000
Real crew, real lighting, strategic scripting, and a package of deliverables (a main video plus cutdowns) that feeds your marketing for months rather than filling a single slot on your homepage.
$15,000 and up
Multi-day productions, motion graphics, and campaigns built for launches, recruiting, or major growth pushes. This is where video stops being a deliverable and starts being a campaign.
The bottom line
Video is a brand asset with a multi-year shelf life, not a one-time expense. The businesses that win in South Florida's crowded market invest deliberately, with a clear outcome attached to every dollar. Budget for the outcome you need, ask for the line items, and make sure the plan exists before the camera does.
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